I’ve been on a bit of a roll with hotel reviews of late; my latest London stay, snazzy-boutique CitizenM Tower Bridge is perhaps the most exciting out of all of them. With it’s supposed free-flowing interiors, cool and contemporary style, lively art, efficiency, kitsch style and ultra-practicality, it sounded like it was right up my street – y’know, as the modern suburban man that I am…
CitizenM Tower of London Hotel Review
CitizenM’s new-build 370-room mammoth sits on the bank of the Thames and above Tower Hill underground station, offering stellar views from its seventh floor terrace-bar of The City of London, The Shard and of course Tower Bridge itself. It’s ideal for exploring all the key sights across London, whether it be the traditional attractions such as the Tower of London (across the road) or more cultured spots such as Spitalfields Market.
CitizenM Tower Bridge is an exciting place to be. As a challenger-brand to the hotel industry, it’s done away with the trappings of traditional hotel-clutter, dispensing of check-in desks, overpriced in-room mini bars and onsite restaurants; instead, guests can find small but hi-tech rooms with open communal areas throughout the hotel to relax and unwind in, wrapped up with a very attractive and affordable overnight rate. Whilst on a sliding scale like low-cost-carrier flights, rooms start at £109.00, which is extremely cheap for central London and this level of quality, I assure you.
Communal Areas & CitizenM Hotel Lobby
The entrance and ground floor features a fun and quirky cocktail bar, fast and efficient self-service check-in iPads, coffee bar for both guests and walk-ins, a breakfast area and numerous laid-back breakout areas and sofas with power sockets. The atmosphere is relaxed and it’s a lovely inviting place to mix with friends over a social beverage or chill with a coffee and the morning paper. The curated modern art dotted throughout, mixed with the designer furniture, is also a lovely touch and really adds to the ambience of the open space.
CitizenM Tower Bridge Rooms
The obvious yardstick of any hotel ultimately lays in its rooms, something regular readers of TwoMenAboutTown will be very aware of from my recent review of The Grand Brighton; I am very pleased to say that I really liked CitizenM’s rooms.
Whilst on the small side (but entirely appropriate given the hotel’s value for money), guests can expect a modern and functional room featuring an iPad to control lighting, blackout blinds, temperature and TV with free Wi-Fi and movies, not to mention an awesome rainfall shower with toiletries and a comfortable king-size bed. Everything you need in a hotel room is pretty much catered for and done so with style so it doesn’t feel like it’s been executed to achieve a low cost price.
Expect clinical and cosy with a big injection of CitizenM personality. A big thumbs up as a base to explore London from, for sure.
CitizenM Rooftop Bar
It’s a well-known fact that I enjoy a cocktail (especially spurred on by a fellow cocktail enthusiast) but even more so with a great view across The City; I love the sprawling metropolitan views offered by the likes of the Sea Containers and the Sky Garden, for example. Unsurprisingly then, CitizenM’s rooftop bar and terrace was therefore a big hit for me, offering a fantastic view of sights such as The Shard, The Tower of London and 20 Fenchurch Street over a tasty Martini. Do expect it to be a little on the pricey side of things (north of £10-£12 a cocktail), but one must consider the equivalent in any of the surrounding rooftop establishments such as Madison St Pauls are equally, if not more, expensive. It was certainly very nice to have roaming access to this bar and view during my stay.
CitizenM Tower Bridge: Review Verdict
From the ground floor through to all the main guest touchpoints, the décor and personality is perhaps the most striking and pleasing thing about staying at CitizenM; it’s fun, it’s quirky and it’s going to make you smile, even on the wettest and greyest of London days. You won’t get this style, character and excitement in your run-of-the-mill bland budget hotel which is why CitizenM makes an excellent stay when in the capital. I love the rooms, the open communal areas and the rooftop bar is a great place to unwind of an evening after pounding the streets and sights of London.
Travellers who prefer more of a personal touch, perhaps a sanctuary or retreat from modern life and a little more luxury in the process might not favour the more clinical and automated nature of the CitizenM Tower Bridge – for those who do, there are plenty of more options and higher prices to accommodate across London. Sure, it’s not luxurious or as romantic a hotel as, say, London’s The Grosvenor Hotel – but I would wholeheartedly endorse the CitizenM Tower Bridge as a value-for-money, comfortable, efficient, convenient and central stay in London.
I am a very demanding traveller, but I have to say, I remain very impressed.
CitizenM, 40 Trinity Square, London EC3N 4DJ.
Note: if you liked this post and are in the area, don’t miss our guide to the very best rooftop bars in London – some, especially the Sky Garden, are within walking distance.